Business Insider -
9 Jan 2013 23:29

While most fashion and cosmetics companies almost always use waifish models in their campaigns, MAC has gone a completely different route by featuring bodybuilder and fitness model Jelena Abbou in its latest ad. The new make up line is appropriately called "Strength." And Abbou isn't just toned: She's ripped and not afraid to hide her muscles. The campaign is completely unique in this genre of advertising. As Jezebel pointed out, even Vogue's summer sp
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